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Dear G-MICE Subscribers,
Can you believe it? There are only 110 days left in 2024 – a scary thought, right? If there are challenges you haven’t yet taken on this year, how about starting a 100-day challenge to tackle them?
This summer, we cheered on the challenges of young people in Gyeonggi-do. Gyeonggi-do has been actively supporting these youth to help them cross the threshold into the MICE industry with ease. From corporate internships to overseas MICE field trips, we supported them every step of the way. Now, we’ll share the vibrant stories of the Gyeonggi MICE Academy with you!
- GMICE News: Big Wins for Gyeonggi-do! Join Us in Celebrating Their Award!
- GMICE Tips: The Inspiring Journey Beyond the Gyeonggi MICE Academy
- GMICE Interview: 2025 is Suwon’s Year! Discover Why This City is the One to Watch!
- GMICE Hot Topics: Where Did K-Beauty Begin? Uncover the Birthplace of a Global Phenomenon!
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Exciting news! Suwon is gearing up for a special event, with over 50 members of the organizing committee coming together to make it happen. Of course, we couldn’t miss out on the action!
Suwon City came out on top in the fierce competition to be selected as the host city, beating out other domestic contenders. After a year of hard work and a thrilling final presentation against cities across the Asia-Pacific region, Suwon secured the honor of hosting this major event. Curious about how the preparations are shaping up?
We sat down with Ms. Kim Ah-Young, Manager of the Global Cooperation Department at the Korea Intelligent Transport Systems Association (ITS Korea), to get the inside scoop on the strategies and exciting plans for making The 20th ITS Asia-Pacific Forum a huge success!
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- The 15th K-Beauty Expo (Goyang Convention Center): 330 companies from 12 countries, 720 booths
- K-Beauty Expo Taiwan: Achieved $28.65 million in export consultations
- Beauty Festa 2024 (Suwon Convention Center): 150,000 Chinese viewers joined live commerce simultaneously
- Beauty Manufacturing: Around 40% of the nation’s beauty businesses are clustered in Gyeonggi-do
Gyeonggi-do is buzzing with beauty pros—it’s home to the second-largest community in Korea! And as the beauty industry grows, so do its expos and fairs, making it a hot spot for everything beauty. But today, we’re beyond excited to introduce you to a truly special place that brings the story of K-Beauty to life. It’s a hidden gem that lots of people don’t even know exists—the incredible Amorepacific Factory!
Amorepacific, the true pioneer of Korea’s beauty wave, has been shaping beauty trends for over 70 years! This place isn’t just a factory—it’s where beauty magic happens. Ready to dive into the fascinating history of K-Beauty? Come along for a thrilling tour of the Amorepacific Factory, where every corner is packed with stories that made history!
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1. Welcome to Amore Beauty Park!
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The Amore Factory Tour is a special program held right here at the Osan Amore Beauty Park. This isn’t just any factory—it's the core of Amorepacific’s production and a place that tells the story of the company’s impressive history and bold vision for the future. The tour is limited to around 20 people per session, giving you an exclusive and intimate experience. Step inside the stunning building, where you’ll be welcomed with a fascinating introduction to what’s ahead. Enjoy a refreshing welcome tea, and then let’s head off to our first exciting stop! Ready? Let’s dive in!
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2. The Ingredient Botanical Garden
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Since its founding, Amorepacific has been passionately committed to the research and exploration of natural ingredients. At Beauty Park, they’ve created a vibrant, beautifully landscaped space filled with a wide variety of plants used in their products. Over time, this area has blossomed into a dynamic hub for research, collection, and exhibition. It’s like stepping into a lively botanical garden, where peonies, plum trees, camellias, apricot trees, roses, and lavender showcase their stunning beauty all year round. Every visit offers a fresh burst of nature’s charm!
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Step into the past and explore not only the history of Amorepacific, but also the incredible journey of Korea’s beauty industry! Did you know it all began in 1932 when the founder’s mother crafted hair oil from camellia seeds? In the Archive Exhibition Hall, you’ll get to see vintage cosmetic packaging from the 1950s and even discover the story behind the ‘Oscar’ brand—the first Korean cosmetics to be exported in 1964! This is where K-Beauty was born, and trust us, you’ll love every minute of this exciting trip down memory lane!
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Prepare to be wowed by just how chic and stylish Korean women were in the 1960s! Back then, there wasn’t much knowledge about makeup techniques or how to store cosmetics, so Amorepacific stepped in with a brilliant solution—the Beauty Consultant program. These consultants became the go-to experts, sharing beauty secrets and product tips with customers and retailers alike.
Customers were so impressed, they called them “teachers,” and the competition to become one of these beauty consultants was fierce—an incredible 100:1! Starting with just 7 consultants, their ranks grew to an amazing 2,500 by the late 1970s, shaping the future of Korea’s beauty culture along the way.
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Get ready to be dazzled by the Archive Exhibition Hall’s collection of about 1,500 posters, including a gem from 1958! One of the highlights is the 1973 poster for the ‘Tamina’ brand, which earned a spot in the Graphis Poster Annual, a global showcase of the world’s best posters. Even today, these posters still have that wow factor—they're as bold and eye-catching as ever, proving that great design never goes out of style!
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I remember when my mom used to buy her cosmetics from salespeople who came right to our house! In the Archive, you’ll find the detailed sales manuals they used, filled with clever tips on how to make a sale. Some of the lines are absolute classics:
1. "Wow, your husband is such a handsome man!" Start with a compliment that grabs the customer’s attention.
2. While applying makeup, ‘Bring her dreams to life.’
3. As you introduce the product, say, "That lipstick the model is wearing would look absolutely perfect on you, ma’am."
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We wanted to show you this place through video, but since it’s an actual production site, photos and filming are off-limits. This massive automated factory, where skincare and makeup products are made, is as big as 30 soccer fields! The most jaw-dropping part? The skincare packaging room is fully automated! Self-driving mobile robots deliver packaging materials, and from filling to packing, everything is done without a single human hand. Watching the finished products being neatly packed into plastic boxes and transported to the warehouse with zero human involvement—trust me, you’ll be blown away!
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A building that feels like an art gallery, a peaceful stroll through a botanical garden,and the rich history of Korea’s beauty industry—this place has it all!
Imagine bringing your foreign friends or buyers here—it’s guaranteed to be an unforgettable K-Beauty tour that will leave them amazed!
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