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MICE GYEONGGI ALWAYS FOR U MICE GYEONGGI ALWAYS FOR U

MICE Alliance

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G.M.A Introduction

Alliance Introduction

Gyeonggi MICE Allianc

Establishing a joint-marketing body for Gyeonggi MICE
A joint-marketing body that consists of organizations and companies related to the MICE industry in Gyeonggi

Purpose

Build up ground to increase attraction and hosting of MICE in Gyeonggi

Promotion of fostering Gyeonggi MICE industry

Main activity

Composition of MICE related private cooperative community in Gyeonggi area

Develop cooperative promotions and marketing for MICE host-city

Common support of the vitalization of attracting and hosting MICE

Support in vitalizing efforts to attract and host MICE

Grow and lay the foundation of the MICE industry in Gyeonggi

Build common ground
  • - Develop and suggest policies on fostering MICE industry
  • - Manpower training for MICE industry and vutalization of presonal eschange
Co-planning on products and business products and business
  • - Joint-develop tourism and MICE products and programs
  • - Joint-develop MICE-related products brand
Construct co-marketing system
  • - Operate and develop integrated information system
  • - Co-Attract events and support holding events
  • - Integration of advertisement and public relation
Composition and Detailed Role
Classification, Participating Organizations, Role
Classification Participating Organizations Role
Operating Organization Gyeonggi MICE Bureau
  • Organization and operation of Gyeonggi-do MICE Alliance
  • Recruit members located in Gyeonggi-do
  • Lead co-marketing business
  • Combined-promotion of the area
Policy Organization Gyeonggi-do
  • Administrative, financial supports, improvement of related system etc.
  • Support effective MICE marketing activities by connecting infrastructure of culture, tourism industry of Gyeonggi-do
Related org. Gyeonggi province tourism Association, chamber of commerce in the province etc.
  • Suggest MICE policy and system improvement
  • Cooperate agreed-company recruiting
Essential
membership
company		 Convention center (Conference hall, exhibition hall etc.)
  • Develop service program intended for organizations hosting MICE in overseas (Price discounts and special service etc.)
  • Push co-marking with strategic alliance
  • Form network, focusing specialized organization and market expansion related to community and opportunity creation
Hotel (Five-star Hotel with international conference facilities)
General
membership
company		 PCO, PEO, Event, Production agency
  • Provide price discount and services for MICE participants
Restaurants, Tourist attractions, Concert venues etc.
Shopping facilities (Department stores, underground shopping centers, traditional markets etc.)